<aside> 🚀 Hi! I'm RC Carter. I’ve been a product person for more than 25 years, working at retail and tech companies such as Microsoft, Amazon, and the Gap online brands. For the last several years, I’ve been working with small businesses and non-profits to help them find ways to use tech to improve sales, streamline processes, and make things smoother and more convenient for their customers and staff.
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Figuring out how technology might better serve your specific business needs is foundational. We don’t want to adopt technology for its own sake; it needs to serve you, not the other way around.
Once we’ve outlined what we want to accomplish, we can shift to how we accomplish it. The nature of the work to do will reflect your priorities, your budget, and the technology space in which you want to operate, especially with respect to build vs. buy decisions (I’m biased toward the latter).
There will likely (and hopefully) be multiple ways to achieve your goals, each with its own set of tradeoffs. We’ll use the priority stack we built from your goals and deliverables to determine which choices are best for you and set realistic timelines to implement them.
Once we’ve articulated approach and delivery, I’ll help you get it done. Need to hire and set up vendors and contractors? Let’s go. Need to assemble a software team to build some custom features? Say the word. You’re always in control and aware of all our choices and progress along the way.
When the project is nearing completion, we’ll write the docs and set up the systems to ensure everyone is aware of how things will work going forward. Ideally all affected folks have been informed along the way about what’s coming, and even had a hand in its articulation, but this is where the rubber meets the road of accomplishing the objectives we set.
With the new systems up and running, we will reconvene to see how well we did what we said we would. We’ll also have set up reporting systems to measure what impact we can, and surveyed affected customers and staff for those aspects we can’t. We can then make any necessary tweaks to processes or systems necessary to maximize the benefit of our work.
It starts with a conversation. We sit down over a coffee or have a call to discuss what problems you’re trying to solve or ventures you’ve been considering.
Once we figure out what we’d like to do, we can structure how you’d like me to engage. I can work with you on an hourly, monthly, or annual basis.
For any investment you make, though, the benefit will be apparent and justified by increased sales, lower costs, higher employee productivity, and/or increased customer satisfaction, retention, and growth. Accomplishing these things together, and wrangling the possibilities of technology into something meaningfully relevant to your organization’s success, is my passion and purpose.